A Working Group for the Airline Passenger Experience Association (APEX) is looking for solutions among big tech companies to best provide compressed video and audio files that passengers can easily access from their personal electronic devices or from the seatback.
The group is focusing on VP9, AV1 and HEVC codec algorithms that are used extensively in the streaming industry hardware and software as well as new standards such as LCEVC.
Full article here: Video Clip: APEX Group seeks encoding standardization
Digital TV Europe’s Jonathan Easton reports on V-Nova’s latest Press Conference and Press Release announcing V-Nova LCEVC licensing terms.
The new SDK adds MPEG-5 Part 2 LCEVC (Low Complexity Enhancement Video Coding) ISO/IEC 23094-2 encoding and decoding to any existing video delivery workflow, device or application. The licensing terms have been designed to “reflect the enhancement nature of LCEVC as well as a modern approach to licensing.”
Speaking at a press conference, V-Nova CEO and co-founder Guido Meardi said that the “standard itself is pioneering, but its licensing is as modern as the technology.”
In a recent article for Streaming Media, industry expert Jan Ozer recounts the Press Conference announcing V-Nova LCEVC licensing terms, find the original Press Release here.
V-Nova, the primary developer of the Low Complexity Enhancement Video Codec (LCEVC), today announced royalty terms, which apply a capped, low per-user fee on the streaming service actually using the codec, and is free for encoder and decoder vendors. According to company president Guido Meardi, the structure is integrator friendly and applies the royalty to the “service operators who benefit directly from the standard, producing measurable quality and profitability benefits.”
For perspective, though there are minor royalties on content with H.264 and HEVC, the bulk of the royalties apply to encoders and decoders in computers, mobile devices, OTT/STB boxes, and television sets. The VP9/AV1 royalties proposed in the Sisvel patent pools apply to consumer display devices like TVs, and consumer non-display devices, like set-top boxes and OTT dongles. According to V-Nova, “we chose not to charge any fees to hardware manufacturers, operating systems, browsers and other ecosystem enablers, so as to facilitate rapid adoption at scale.”
In the second Rethink Research article of the issue about LCEVC, Alex Davies breaks down the money aspect of the V-Nova LCEVC Licensing Terms (find the latest Press Release here).
Make sure to read the article here: LCEVC licensing terms suggest AVoD is bigger fish than SVoD.
In one of two Rethink Research articles about LCEVC, Tommy Flanagan covers V-Nova’s latest Press Conference and Press Release announcing V-Nova LCEVC’s licensing terms for entertainment video services. He says:
This model is about more than money – it is about driving adoption of new devices and services because device makers believe draconian codec licensing models slow down global adoption.
Jan Ozer announces his second report on LCEVC Technology entitled LCEVC x264 Report: Live Sports & eGames, ABR Ladder.
The first report assessed VOD performance at 1080p; this report tested live performance using a full encoding ladder and weighted average performance as well as BD-Rate comparisons.
Multinational TV channel provider Eleven Sports is famous for traveling the world and collecting sports rights, particularly in small or developing countries but also competing with the big boys for top content. Serving a spread of live sports content to a diversity of markets has prompted Eleven Sports to adopt two entirely separate technology stacks – one for delivering premium content and another for lower priority sports.
Speaking during a webinar this week, Eleven Sports CEO Luis Vicente explained that the reasoning behind having two technology stacks is that, for premium content, there is a much lower margin of error for content delivery. He compared Champions League matches, the creme de la creme of European soccer, to a niche second tier match from the Brazilian league as an example of how content is separated across the respective technology stacks. […] Vicente also revealed that Eleven Sports is planning to launch three new platforms built around these two technology stacks. While there are few details on vendor involvement in building Eleven’s back-end, we do know that the company is an early adopter of the LCEVC (low complexity enhancement video codec), developed by V-Nova.
- Increased Compression
- Reduction in Processing Power
- Reduced Encoding Time
- Low Latency
- Backward Compatibility
- Cost Savings
- HTML5 Implementation
- Best Quality in Restricted Networks
- Hardware Support
In this article, OTTVerse compares the quality and speed of LCEVC with H.264/AVC as its base-codec vs. H.264/AVC using FFmpeg.
OTTVerse said: “Incredible 28% Gain at 3x Speed” !
Full article here: https://ottverse.com/lcevc-vs-avc-using-ffmpeg/