The Greenest Codec: LCEVC – Jan Ozer | Streaming Media

One of the most fascinating recent threads on LinkedIn focuses on the need for video compression technology to “go green.” It’s a discussion that all of us in the streaming video space should be thinking about.

The thread was started by David Ronca, current director of video encoding at Meta and former director of encoding technologies at Netflix. On Dec. 8, he posted, “Based on current trends, global data centers will consume > 20% of global power in 2025 (from ~3% in 2020). The primary drivers of this growth are video processing and video understanding. … We do not need new generations of encoders that increase global compute (and pollution) by an order of magnitude. We need codecs that solve the pollution problem.”

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