World’s first LCEVC-enhanced broadcast channel as part of world cup showcase by Globo and V-nova
Globo, the Brazilian mediatech company, announces two showcases to demonstrate to partners, guests and Globo employees, at a Globo-venue in Rio de Janeiro, the evolution of Digital Terrestrial Television (DTT) in Brazil during the FIFA World Cup Qatar 2022 transmissions.
Globo will broadcast and live stream every match of the tournament using backward compatible improvements from the current TV 2.5 standard and preliminary specifications for TV 3.0, the country’s next-generation DTT system, specified by the Brazilian SBTVD Forum. Both showcases represent a significant technological step towards a better viewing experience. Namely the demonstration of the TV 3.0 system, which is intended to facilitate the distribution of current and future formats, includes 8K resolution, High-Dynamic Range (HDR), and Next-Generation Audio (NGA) to over-the-air broadcast (OTA) and over-the-top (OTT) streaming platforms upon its development in the next coming years.